CRF Agency,

Marketing & Distribution

CRF Agency represents outdoor, sport, fashion, and Canadian made brands that are ready to grow and stand out. We are challenging the traditional agency model by bringing modern sales representation, brand building, and distribution into the future with strong partnerships, creative storytelling, and relentless execution.

Book A Consult or Brand Preview

ABOUT Us.

Founded by Cody Friesen, a sales representative, marketing specialist, and brand director with over a decade of experience in the industry, CRF Agency is based in Calgary, Alberta and operates primarily across Western Canada with select partnerships nationwide. Backed by a hands on team of four, the agency works closely with both brands and retailers to actively grow market presence through personal relationships, strategic sales development, and consistent support in the field. Together, the team brings energy, experience, and a collaborative approach to helping brands successfully expand across the Canadian market.

Upcoming Tradeshows:

More Dates To Be Announced Soon.

CURRENT Brand Portfolio

  • Collage of people enjoying a beach and tropical setting. Includes a woman floating in a pool with flip-flops and sunscreen, a woman sitting on rocks by the ocean, a man spraying sunscreen or insect repellent under palm trees, and a pair of flip-flops on the sand with coconut shells. The Reef logo is also present.
  • Collage of waterproof speakers in outdoor and underwater settings, featuring a person in a hot tub holding a speaker, a close-up of a speaker held outdoors with a mountain background, a person holding a speaker with a bottle, and a person holding a speaker and a conch shell, with a black logo in the center reading 'SEAQUA 100% Waterproof Speakers' with an octopus design.
  • Collage of three women in swimwear, a rack of swimsuits, and the logo for Selfish Swimwear.
  • Collage of basketball players in action, a man trying on sneakers, and the STRIASPORT logo.
  • Collage of tennis activities and equipment, including a person playing pickleball, a backpack, pickleball paddles, yellow pickleballs, and the ONIX logo.
  • Collection of colorful insulated water bottles, coolers, and a logo of Chilly Moose outdoor gear against natural outdoor settings.
  • Various images of outdoor camping tents and activities, including a decorated tent with string lights, a campfire under a tent at night, a person organizing gear in a snowy outdoor setting, and an interior view of a spacious tent with a wood stove and cozy furnishings.
  • Collage of three photos featuring Yeezy sneakers, including people tying the shoes outdoors and stickers with "Y Y NATION" branding on a collection of stickers and patches.
  • Collage of four women wearing various streetwear outfits, with a bold COUGAR logo in the center.
  • Collage of people wearing J.B. Fields socks outdoors and in a vehicle, with a sock pack and a logo indicating they are made in Canada since 1877.
  • Various socks and accessories featuring animal and flamingo designs, with a prominent black and white 'BARE KIND' logo.
  • Collage of leather accessories including a person holding a NAB leather duffel bag, a stack of leather wallets, a woman in a black leather jacket, and a close-up of a woman wearing a black leather belt.
  • Collage of four images showcasing men and women in stylish casual and business attire, with the brand name Rockport prominently displayed in the center.
  • Collage of women wearing and holding casual shoes and sneakers with the brand name 'easyp~spirit' displayed in the center.
  • Collage of people with custom sneakers, including a dad and daughter, a woman in a wheelchair tying her shoes, and a person with different sneakers. The image features the Billy logo.
  • Collage of outdoor and casual scenes featuring men wearing Dunham boots, including men sitting on a pickup truck, indoors with plants, working outdoors with tools, and close-up of black leather boots on ground.

Contact Us.

Curious to learn more about CRF Agency, our marketing approach, and our distribution network? Interested in exploring the brands we currently represent or discussing potential collaboration? Whether you are a retailer looking to bring exciting new products into your stores, or a brand seeking strong representation and growth across Western Canada, we would love to connect and start the conversation.