Born on the beaches of Southern California in 1984, REEF was founded by brothers Fernando and Santiago Aguerre, two surfers chasing waves, sunshine, and the simple idea of building the perfect flip flop. What started as a passion project quickly grew into one of the most recognizable names in beach lifestyle, built around comfort, adventure, and the spirit of the coast.

Today, REEF continues to inspire that beach state of mind wherever you are. From legendary sandals and water friendly slides to casual footwear and relaxed apparel, every product is designed for comfort, durability, and effortless style. It is a brand made for people who chase sunshine, live for the outdoors, and believe the best moments happen somewhere between the sand and the sea.

REEF X CRF Agency

REEF is one of CRF Agency’s longest standing brands, with a partnership that has been growing for nearly six years. In collaboration with Trend Marketing, CRF Agency represents REEF across Alberta, Saskatchewan, Manitoba, and the Kootenays of British Columbia, continuing to expand the brand’s presence throughout Western Canada.

REEF fits naturally into a wide range of retail environments, from footwear stores, outdoor and sporting retailers, and department stores, to travel centres, dive shops, children’s stores, and tour companies. With its strong lifestyle identity and broad consumer appeal, REEF continues to connect with customers anywhere adventure, travel, and the beach state of mind are part of the journey.

REEF Social Links:

Contact us.

Interested in carrying REEF in your store, have questions about the product, or need assistance with B2B access, marketing support, or staff procodes? Simply fill out the form and our team will be happy to help and get back to you as soon as possible.

DEALER Resources

  • A woman with long hair lying on a wooden bench on a beach, wearing a green swimsuit, with sandals and snorkeling gear nearby.

    CRF X REEF Dealer Portal

    Click here to access current seasonal catalogues, order forms, UPC sheets, and marketing materials, everything you need to support REEF in your store.

    Click For Access
  • A man with dark hair and a beard laughs as he sprays sunscreen on his face in a sunny outdoor setting with palm trees and a blue sky.

    Marketing Links

    Download our PDF instruction sheet for quick access to all our marketing resources, including product and lifestyle images, videos, specs, and more.

    click to download
  • A woman with dark hair and sunglasses is floating in a swimming pool surrounded by flip-flops with tropical flower and animal prints.

    B2B Portal

    Click here to place your orders online for upcoming bookings or ATS inventory, quick and easy ordering in just a few clicks.

    Click for access
  • A man with tattoos walking on a sandy beach, carrying a surfboard under his arm and holding flip flops in his hand. There is a boat in the distance on the water and a palm tree branch in the foreground.

    REEF Credit App

    Click here to access our REEF credit application and get started today.

    Click for access