Stria Sport is a performance footwear brand designed for athletes who demand speed, agility, and power on the court. Built for sports like basketball, volleyball, pickleball, and high intensity training, Stria blends modern design with performance driven technology to support explosive movement and all day comfort. The brand gained international attention when its shoes were worn by the Harlem Globetrotters during their recent global tour.
Stria continues to expand its impact in sport, highlighted by its signature pickleball shoe developed with rising professional athlete Gabriel Tardio. The brand has also welcomed NBA All Star Andre Drummond as Creative Director, helping guide the future of Stria’s design and innovation as the brand continues to grow in the performance footwear world.
CRF Agency works directly with Stria Sport’s headquarters in Chicago to lead the brand’s launch and growth across Canada. As the primary partner for market development, the agency has been building national momentum by expanding the sales network and recently bringing on additional representation teams in Ontario and British Columbia to support retailers across the country.
Looking ahead, CRF Agency will take on an even larger role as Stria Sport’s Canadian distribution partner beginning Fall 2026, with product landing directly in Canada for faster access and improved service to retailers nationwide. This next step marks an exciting milestone for both teams as Stria continues to grow its presence in the Canadian performance footwear market.
STRIA SPORT X CRF Agency
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Contact us.
Interested in carrying STRIA SPORT in your store, have questions about the product, or need assistance with B2B access, marketing support, or staff procodes? Simply fill out the form and our team will be happy to help and get back to you as soon as possible.
Dealer Resources
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CRF X STRIA SPORT Dealer Portal
Click here to access current seasonal catalogues, order forms, UPC sheets, and marketing materials, everything you need to support STRIA SPORT in your store.
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B2B Portal
Click here to place your orders online for upcoming bookings or ATS inventory, quick and easy ordering in just a few clicks.
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Marketing Assets
Click here to access our Google Drive with Stria Sport resources, including eComm images, product photos, brand guidelines, and more.
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Stria Sport Credit App
Click here to access our STRIA SPORT credit application and get started today.