Cougar is a proudly Canadian footwear brand with decades of heritage, known for creating durable, weather ready shoes built for life in northern climates. Following its recent acquisition by Pajar, the renowned Canadian outerwear and footwear company, Cougar has entered an exciting new era that blends its trusted reliability with Pajar’s modern design expertise.

Today, Cougar offers a range of collections designed for the whole family. The Cougar Mainline delivers stylish everyday footwear, Storm by Cougar focuses on rugged boots built for Canadian winters, and Cougar Kids provides durable, comfortable styles for young adventurers, combining fashion, function, and Canadian know how.

COUGAR X CRF Agency

CRF Agency, in partnership with Trend Marketing, has proudly represented Cougar across Western Canada since November 2024, managing the brand throughout British Columbia, Alberta, Saskatchewan, and Manitoba. As Cougar enters its new era under Pajar, our team has been focused on helping introduce the refreshed collections to retailers while supporting the brand’s continued growth across the region.

Working closely with footwear retailers, outdoor shops, department stores, and lifestyle boutiques, CRF Agency is helping bring Cougar’s updated vision to market. With strong Canadian recognition and a renewed product direction, Cougar continues to build momentum as a reliable footwear brand designed for modern life and changing seasons.

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Contact us.

Interested in carrying COUGAR in your store, have questions about the product, or need assistance with B2B access, marketing support, or staff procodes? Simply fill out the form and our team will be happy to help and get back to you as soon as possible.

Dealer Resources

  • Three hiking boots in tan, brown, and black colors, arranged in a row on a gray background.

    CRF X Cougar Dealer Portal

    Click here to access current seasonal catalogues, order forms, UPC sheets, and marketing materials, everything you need to support Cougar in your store.

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  • A cream-colored puffy winter boot with black sole and black accents, featuring a zipper on the side.

    B2B Portal

    Click here to place your orders online for upcoming bookings or ATS inventory, quick and easy ordering in just a few clicks.

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  • Beige and tan winter boot with thick, rugged sole and faux fur collar.

    Marketing Assets

    Click here to access our Google Drive with Cougar resources, including eComm images, product photos, brand guidelines, and more.

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  • Three pairs of Chelsea boots with elastic sides, arranged in a diagonal line against a light gray background. The boots are in red, black, and leopard print styles.

    Cougar Credit App & MAP Policy

    Click here to access our COUGAR credit application & MAP Policy to get started today.

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