SELFISH Swimwear is a Canadian swimwear brand born in Montreal and built around confidence, individuality, and unapologetic self expression. Designed and produced in small batches, each piece is thoughtfully crafted to celebrate real bodies, offering inclusive sizing and silhouettes that empower people to feel comfortable and confident at the beach, pool, or wherever the sun takes them.

Blending bold design with conscious production, SELFISH focuses on quality materials, modern cuts, and a slow fashion mindset that values sustainability over mass production. From sleek minimal styles to striking statement pieces, the brand encourages wearers to embrace their unique style and wear what makes them feel powerful, confident, and completely themselves.

SELFISH Swimwear has been proudly represented by CRF Agency since 2025, working directly with the brand to grow its presence across Western Canada. The partnership focuses on building strong retail relationships throughout British Columbia, Alberta, Saskatchewan, and Manitoba, introducing this bold Canadian swimwear label to new markets and communities.

SELFISH Swimwear fits naturally into a wide range of retail environments, including swimwear boutiques, resort and travel shops, fashion retailers, lifestyle stores, and select outdoor and beach focused destinations. With its handmade quality, inclusive sizing, and confident design aesthetic, the brand continues to resonate with retailers and customers looking for swimwear that celebrates individuality, body positivity, and modern Canadian style.

SELFISH X CRF Agency


SELFISH Social Links:

Contact Us.

Interested in carrying SELFISH SWIMWEAR in your store, have questions about the product, or need assistance with B2B access, marketing support, or staff procodes? Simply fill out the form and our team will be happy to help and get back to you as soon as possible.

DEALER Resources

  • A woman in an orange bikini standing outdoors with rocks in the background.

    CRF X SELFISH Dealer Portal

    Click here to access current seasonal catalogues, order forms, UPC sheets, and marketing materials, everything you need to support SELFISH in your store.

    CLICK TO ACCESS
  • Woman wearing a black swimsuit with a sheer side panel, holding a wide-brimmed straw hat with a black band, standing outdoors with brick stairs and potted plants in the background.

    B2B Portal

    Click here to place your orders online for upcoming bookings or ATS inventory, quick and easy ordering in just a few clicks.

    Coming Soon.
  • Plus-size woman with red hair, wearing a black dress and a patterned skirt, walking through a lush botanical garden with green plants and brick pathway.

    PR & Media Book

    See SELFISH Swimwear in the spotlight, from Elle Magazine to The Globe and Mail. Click here to explore the latest media features.

    Click for access
  • A woman in an orange bikini standing outdoors near rocks with a blue sky in the background.

    Marketing Assets

    Marketing links will be available soon. In the meantime, please email your request and our team will get back to you as quickly as possible.

    EMAIL US FOR ACCESS