Who we are

At CRF Agency, we’ve been at the forefront of sales and marketing for over nine years, and as of Spring 2025, we proudly represent a full portfolio that includes fashion, sport, and outdoor essentials. From footwear, camping gear, swimwear, orthopedic essentials, accessories, and more, we’re thrilled to work with an exciting range of brands—many of which are Canadian, including Selfish Swimwear, NAB Leather, J.B. Fields, Cougar, and Billy Footwear. Our expansion into the fashion world in 2024 has been a major leap, but we’ve remained true to our roots in the outdoor industry, continuing to represent some of the top names in the business like REEF and Dunham.

Based in Calgary, Alberta, we serve Western Canada, attending key tradeshows in Edmonton, Vancouver, Saskatoon, and Winnipeg, and we offer showroom availability in Calgary and Edmonton. We’ve built a reputation for expert sales and marketing strategies that drive results, and our agency—named after founder Cody Robert Friesen—stands on a foundation of passion and belief in every brand we represent. Having parted ways with our previous agency in October 2024, we officially launched CRF Agency and in November, teamed up with Trend Marketing Wholesale Inc. to kickstart our fashion portfolio with brands like Rockport, Cobb Hill and Easy Spirit. We’ve long been partners with industry icons like REEF Sandals and have experience with major brands like Reebok Canada, so we know what it takes to succeed.

We’re always on the move—whether attending tradeshows, on the road, or working virtually. It’s an exciting time for us as we continue to grow, and we can’t wait to see what lies ahead!

– Team CRF