Who we are

At CRF Agency, we’ve been at the forefront of sales and marketing for over eight years, partnering with some of the top outdoor brands in the business. Based in Calgary, Alberta, we’ve made a major leap in 2024—while we’re still rooted in the outdoor world, we’ve officially expanded into the fashion industry, bringing fresh energy and bold ideas to both worlds.

From British Columbia to Manitoba, we represent an incredible portfolio of brands throughout Western Canada, and we’re proud to offer expert sales and marketing strategies that drive success. Our agency, named after our founder Cody Robert Friesen, is built on a foundation of passion and belief in our work—because when you put your name on something, it means you stand behind it 100%.

In October 2024, we launched CRF Agency after parting ways with our previous agency, and in November, we were excited to join forces with Trend Marketing Wholesale Inc. We’ve long been partners with industry icons like REEF Sandals and previously worked with Reebok Canada, so we’re no strangers to the game.

While we’re gearing up for our showroom space, opening in January 2025, for now, we’re always on the move—whether at tradeshows, on the road, or working virtually. It’s an exciting time for us as we continue to grow, and we can’t wait to see what lies ahead.

– Team CRF